The Challenge

For over 25 years, Mike Goode has led GB Solutions, a key player in the Cheltenham and surrounding area recruitment scene. GB Solutions sought to rejuvenate their website, aiming to enhance the way job seekers and businesses connect.

The project’s focus was clear: to modernise the site for ease of use while reflecting GB Solutions’ dedication to personalised service. This involved not only improving core functionalities like job matching, vacancy registration, and the visibility of insightful blogs but also ensuring the website’s design and navigation were tailored to distinctly represent the various sectors they hire for, including finance, commerce, HR & legal, technology, marketing, and sales.

The Approach

Working on the GB Solutions website was all about teamwork and getting to the heart of what they needed. We teamed up with Tess Beddows, their Head of Marketing, to really understand what makes GB Solutions tick. It wasn’t just about meetings; we used questionnaires and direct chats to make sure we got it right from the start.

Our first step was sketching out sitemaps and basic designs. This helped us make sure we were on track and tackling the project in a way that matched GB Solutions’ vision. Then, we moved on to the detailed designs using Figma. This was where we could visualise the whole journey a user might take on the site, especially focusing on making the recruitment process as smooth as possible. With the designs ready, we started building the site on WordPress. Our goal was to make sure it worked flawlessly on any device, be it mobile, tablet, or desktop. Finally, after testing everything and making sure GB Solutions was happy with the result, we launched the new site. It was a great feeling to see our joint efforts go live, ready to help GB Solutions connect with more people.

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“Our website was starting to show signs of ageing both in terms of appearance and back end functionality. Squee carried out a review and showed us some mock ups and we were immediately hooked. The look and feel was so much better, much more closely aligned with our brand. Furthermore the transition from old to new was incredibly smooth.”
Mike Goode, Managing Director

89%

176%

14%

*Data taken 2.5 months after project release