Audit Overview
Odeon Cinemas Group is rolling out a digital platform that has already been implemented in Finland under the Finnkino brand, with the website, app, and kiosk experience forming part of that wider programme. As this platform is introduced across additional markets, accessibility needs to be considered as part of the wider customer experience, rollout strategy, and compliance position under the European Accessibility Act.
This proposal focuses on auditing those touchpoints against the relevant accessibility requirements, with WCAG 2.2 AA used as the practical benchmark for assessing web accessibility and guiding remediation. The standards and assessment approach are outlined in more detail below.
Scope of Audit
The audit will begin with Odeon’s website and focus on the most prominent customer journeys, entry points, and transactional flows across the platform. The key user journeys outlined below will form the basis of the website audit, allowing the most visible and commercially important parts of the experience to be assessed first, before a similar structure is followed for the mobile application using the equivalent journeys, interaction patterns, and shared components.
Ticket purchase flow
Review the end-to-end ticket booking journey, including payments made using vouchers and gift cards.
Unpaid booking flow
Assess the unpaid booking journey and any related confirmation or follow-up steps.
Account access and management
Audit the login flow, member account creation, and password reset journey.
Gift store purchase flow
Review the gift store journey, including voucher and gift card purchases.
B2B quote request journey
Assess the B2B pages and quote request flow.
Key journey starting points
Review journeys starting from the All Films page, Quick Book, specific cinema pages, the cinema information modal, specific film pages, and routes for customers wanting to see a film today or at a future date.
Subscription flow in test environment
Where access can be provided, include the subscription journey within Odeon’s test environment, covering sign-up, self-cancellation, and self-refund.
Standards and Assessment Criteria
The website and app will be assessed against the relevant requirements of EN 301 549, with WCAG 2.2 AA used as the practical benchmark for identifying accessibility issues and guiding remediation. EN 301 549 is the broader European accessibility standard for ICT products and services, and it can apply to web pages, mobile applications, and hardware such as information kiosks.
The kiosk will be reviewed against the relevant requirements of EN 301 549 through a practical assessment of the self-service experience, taking into account both the on-screen interface and the physical interaction model of the terminal. This approach is intended to give Odeon a clear picture of accessibility risk across each touchpoint, while recognising that the method of assessment will differ slightly between the website, app, and kiosk environment.
Phased Delivery and Timeline
The work will be delivered in phases so Odeon can begin with the website as the first priority, followed by the app and kiosk review. This approach allows the most visible and business-critical risks to be assessed first, while keeping the wider programme structured and manageable.
Relevant Experience and References
Squee specialises in accessibility audits, remediation guidance, and accessible web design, helping organisations identify barriers, reduce risk, and improve digital experiences for disabled users. Alongside the audit approach outlined in this proposal, we can provide relevant examples of previous work across WCAG-led reviews, technical remediation support, and accessibility-focused design and development, giving Odeon a clearer sense of how findings are documented, prioritised, and translated into practical next steps in support of EAA requirements.
eLaHub
Through our ongoing partnership with eLaHub, specialists in learning accessibility founded by Susi Miller, author of Designing Accessible Learning Content, we have supported technical WCAG 2.2 AA audit work for enterprise organisations, including auditing an LMS application for AARP Foundation and providing technical remediation guidance on how issues should be fixed. This also included follow-up calls with eLaHub to talk through the findings in detail and help explain the code-level changes needed to improve accessibility.
Alongside this audit work, we have also worked closely with eLaHub on the redesign and rebuild of their current website, which is due to go live in the next month and has had WCAG 2.2 AA compliance as a core requirement throughout. We continue to support eLaHub through an ongoing retainer partnership, including accessibility reviews and wider technical support.
Reference available on request: Susi Miller, susi@eLaHub.net
“It's an absolute privilege to be working with Squee, both on our new website and on auditing projects”
Susi Miller , Managing Director
Celebrating Disability
Celebrating Disability, led by Esi Hardy, is a long-term partner of Squee. We have supported the business in a variety of ways over time, including website accessibility resources, videos, podcasts, audits, development work, and ongoing retainer support.
Because Celebrating Disability advises organisations on disability inclusion, it was important that the website reflected those same standards online. An initial high-level WCAG audit confirmed concerns around accessibility on the previous site, which led to a full redesign and redevelopment project. Since then, Celebrating Disability has joined our retainer, through which we carry out annual WCAG 2.2 audits and provide ongoing accessibility support. Accessibility is also especially important in practice for the business itself, with Esi bringing lived experience of disability and limited dexterity to the work she leads.
Reference available on request: Esi Hardy, esi@celebratingdisability.co.uk
“I run Celebrating Disability, a disability inclusion business. When advising businesses on how to be inclusive of disabled people, it's very important that our own material represents accessibility and inclusion. Joe Collett worked alongside me to develop our pre-existing website to become something that truly reflected our values towards disabled people.”
Esi Hardy , Managing Director
Proposed Investment
The investment below reflects the scope of the accessibility audit across Odeon’s website, app, and kiosk estate, with the website forming the first phase of work. It has been structured by audit phase to provide clarity on what is included at each stage, while allowing the work to progress in a phased and manageable way.
| Service | Price |
|---|---|
Website accessibility audit A detailed accessibility audit of the agreed website journeys, templates, and shared components. This includes automated testing, manual keyboard testing, screen reader testing, review of forms, modals, booking flows, and repeated interface patterns, followed by structured reporting and remediation guidance. | £4,200 |
App accessibility audit An accessibility audit of the agreed app journeys and shared interface components, focused on the most important user tasks and repeated interaction patterns. This includes manual testing, assistive technology review, issue documentation, and practical remediation guidance. | £2,940 |
High-level kiosk accessibility review A practical review of the kiosk experience, considering both the on-screen interface and the physical interaction model of the terminal. This phase is intended to identify the most important accessibility risks and provide high-level recommendations for next steps. | £1,050 |
| Total | £8,190 |
Post-Audit Support and Remediation Review
Following the initial audit phases, Odeon may benefit from ongoing accessibility support as remediation work progresses across the website, app, and kiosk experience. This can provide a more practical route for reviewing fixes, supporting internal teams and development partners, and helping accessibility remain part of future releases rather than a one-off exercise.
Accessibility Support Retainer
An ongoing retainer designed to support remediation activity following the audit, with up to 15 hours of ongoing accessibility support provided each month as Odeon progresses remediation, new releases, and wider rollout activity.
£1850
/month
-
Remediation review
Review implemented fixes to check whether accessibility issues have been addressed effectively and whether any further adjustments are needed before release.
-
Technical guidance
Provide practical advice on how identified issues should be approached, helping internal teams and external partners understand the changes needed.
-
Accessibility reviews for new releases
Carry out focused reviews of new features, updated journeys, or revised components so accessibility remains part of ongoing development.
-
Follow-up audits
Revisit priority journeys and components at agreed intervals to check progress and identify any new barriers introduced over time.
-
Stakeholder support
Support conversations with internal teams, project leads, and development partners by helping explain findings, priorities, and remediation decisions clearly.
-
Ongoing risk reduction
Help Odeon take a more proactive approach to accessibility by identifying issues earlier and reducing the risk of repeated problems across future releases and markets.
Commercial Terms and Assumptions
The terms below set out the key assumptions and commercial details for this proposal, including payment structure, scope, access requirements, and the basis on which the audit and any follow-on support would be delivered.
Payment can be made via bank transfer. For the initial audit work, we propose 50% upfront, with the remaining 50% due on delivery of the agreed audit reporting.
All prices set out in this proposal are exclusive of VAT, which will be added where applicable.
This proposal covers the accessibility audit scope outlined above for Odeon’s website, app, and high-level kiosk review. Any additional journeys, platforms, environments, or follow-on work not expressly included in this proposal may be scoped and costed separately.
The audit timeline and delivery dates are dependent on Odeon providing the access, environments, credentials, test journeys, and supporting materials needed to carry out the review. Where access is delayed or incomplete, timings may need to be adjusted accordingly.
The audit findings and recommendations will reflect the agreed scope and the environments made available at the time of review. Accessibility is an ongoing process, and future platform changes, content updates, third-party integrations, or development decisions may affect the position after the audit has been completed.
The audit is intended to identify accessibility issues, support prioritisation, and provide practical remediation guidance. Responsibility for implementing and validating any fixes remains with Odeon and its appointed internal teams, developers, and delivery partners unless separate remediation support is agreed.
While the audit is designed to support progress towards EAA requirements, EN 301 549, and WCAG 2.2 AA, it does not constitute a legal guarantee of compliance, nor does it remove the possibility of future complaints, claims, or regulatory challenge. Squee’s role is to provide accessibility review, prioritisation, and guidance based on the agreed scope and available access.
Any work outside the agreed scope, including further audits, remediation support, additional meetings, or expanded reviews of new journeys or platforms, may be quoted separately or charged at the agreed hourly rate.
Where post-audit retainer support is taken forward, the retainer will include up to 15 hours of support per month at £1,850 + VAT. Unused hours may be rolled over for up to 2 months where agreed in advance, allowing time to be grouped for larger pieces of remediation review or follow-up work.
This proposal is valid for 30 days from the date issued. After that point, scope, timings, and pricing may need to be reviewed.
If work is cancelled after it has begun, invoicing will apply for the portion of work completed up to the cancellation date.