# Squee

> Web Design in Cheltenham


## Posts

- [The Gloucestershire Website Accessibility Report](https://squee.design/the-gloucestershire-website-accessibility-report/): In July 2026, we assessed 50 Gloucestershire websites for accessibility: 24 charities and community groups, and 26 of the county’s largest organisations. 
- [Website Accessibility Questions Commonly Asked](https://squee.design/website-accessibility-questions/): When Tim Berners-Lee created the World Wide Web, universality was one of its founding ideas. As he put it, “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” That principle is still fundamental today. The web helps people find information, compare services, contact businesses, book appointments, make purchases and complete everyday tasks. So the question is simple: can people actually use your website? Can they read the content? Can they move around the page? Can they complete a form, find your contact details or understand what to do next? For the […]
- [GoClear](https://squee.design/goclear/): GoClear is a Gloucestershire exterior cleaning business and sister company to Done & Dusted. We built a website with its own identity within the family of brands, and later a custom quote builder that gives customers an accurate price in real time.
- [N Lee & Son](https://squee.design/n-lee-son/): N Lee & Son is a Carterton-based roofing, leadwork and heritage roofing business. We redesigned and rebuilt the website to improve accessibility, strengthen trust, and create a more professional online presence that drives enquiries.
- [What are the UK web accessibility standards?](https://squee.design/what-are-the-uk-web-accessibility-standards/): What “Accessibility Standards” Actually Refer To When people talk about web accessibility standards, they are often using one phrase to describe a few different things at once. That can include laws such as the Equality Act 2010, regulations such as The Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018, and technical standards such as WCAG 2.2. So, while these terms are closely linked, they are not all the same thing. Some set out the legal expectations around accessibility, while others provide the practical benchmark websites are measured against. In most cases, when people ask what standard a […]
- [Zone Safety Training](https://squee.design/zone-safety-training/): Zone Safety Training is a Gloucestershire-based health and safety training provider. We redesigned and rebuilt the website to better reflect the quality of the business.
- [The Current State of Website Accessibility](https://squee.design/the-current-state-of-website-accessibility/): 1.3 billion. 16% of the world’s population. That is how many people, according to the World Health Organization (WHO), live with a disability – and the true figure is likely higher. In the UK that’s 1 in 4, so it’s more than likely you personally know and interact with someone who has a disability, even if you don’t realise it. So surely with that many people requiring a range of different access needs, ensuring online accessibility is pivotal to businesses, right? Because not catering to this huge group of people would be madness. Just think of all the lost business opportunities.. […]
- [The Best Web Design Businesses in Cheltenham](https://squee.design/the-best-web-design-companies-in-cheltenham/): Cheltenham has no shortage of web designers, but finding the right fit can require some effort. Some focus on fast turnaround, others on marketing or affordability-but if you’re looking for something more thoughtful, there are a handful of local businesses doing great work. We’ve compiled a list of five web design companies based in Cheltenham that, in our opinion, stand out. This isn’t a ranking, just a mix of options we think are worth checking out, depending on what matters most to you. 1. Squee Squee is a Cheltenham-based web design and development business known across the UK for its inclusive […]
- [Celebrating Disability](https://squee.design/celebrating-disability/): A clearer, more accessible site to support businesses on their disability inclusion journey.
- [Preparing for the European Accessibility Act (EAA)](https://squee.design/preparing-for-the-european-accessibility-act-eaa/): What is the EAA? The European Accessibility Act (EAA) is a major piece of legislation rolling out across all EU member states. Its goal is to ensure digital products and services are accessible to everyone, including disabled people. While the act is focused on the EU, its reach will extend well beyond Europe. Any business with consumers in the EU may be affected. In the long run, it’s a step towards improving accessibility on a global scale. What is covered in the EAA? The EAA applies to a wide range of digital services and products, including: What steps should I be […]
- [Website Accessibility: Our Guide to Grow Your Audience & Brand Perception](https://squee.design/website-accessibility-guide/): In case you hadn’t realised.. at Squee, we love and champion website accessibility. Now, while we could dive into the real technical details of what makes a website accessible (and we will touch on those), we actually want you to stick around and read this. What probably matters more to you is why on earth you should care about website accessibility and, ultimately, how it helps your business. Fair enough. That’s exactly what this guide is here to do: answer the questions that matter to your business so you can decide if website accessibility is worth your time (spoiler: it absolutely […]
- [A Beginner’s Guide to Website Accessibility Terms](https://squee.design/web-accessibility-term-guide/): Accessibility can feel a bit confusing when you’re first learning about it, especially with all the different terms people use. This list covers the things we get asked about most often, using simple language that’s easy to follow. It’s not a full list of everything out there, but it includes many of the terms we think are useful to know. We’ll be updating it over time as more terms come up or things change. 1. Core Concepts Accessibility – Making websites work for everyone, no matter how they use the web. Alt Text – A short written description of an image […]
- [Our Web Design Process](https://squee.design/our-web-design-process/): Last week, a client asked us, “Why do we need designs in the web design process? Can’t you just build the website?” Unfortunately, it doesn’t work that way, but it’s a question we do hear often about the web design process. Some business owners think all you need is a half-decent developer, and voilà, your site will be ready in a month, bringing in tons of sales and leads. While some take this approach, more often than not, it leads to a subpar website that needs constant revisions, ongoing maintenance, and a developer who has to handle every update – leaving […]
- [Chestnut Gardens](https://squee.design/chestnut-gardens/): High-End Landscaping Services. Creating Exceptional Outdoor Spaces. Transforming Gardens with Precision and Care.
- [The Key Website Metrics You Need to Know](https://squee.design/the-key-website-metrics-you-need-to-know/): Understanding how your website is performing can be a tricky business. Without clear metrics, it’s difficult to know whether your site is effectively reaching your audience, generating leads, or driving sales. Metrics are crucial because they provide tangible data that helps you see what’s working and what isn’t. By tracking key performance indicators (KPIs), you can make informed decisions that improve your website’s effectiveness and ultimately help your business grow. So, what data should we be paying attention to when it comes to your website? With so much information available, it can be overwhelming to know where to start. To make […]
- [Website Budgets and Why They Matter](https://squee.design/website-budgets-and-why-they-matter/): When you’re planning a new website for your business, the first question you probably have is, “How much will it cost?”.. It’s a fair question, but many business owners aren’t sure where to start with the budget, and if they are some choose not to disclose it at all. This blog post aims to help you understand the benefits (and drawbacks) of being upfront about your budget and the importance of providing a clear brief. At Squee, we offer completely custom web design services. We never work with templates because we believe every business is unique and deserves a website tailored […]
- [What is SEO and How It Can Help Your Business?](https://squee.design/what-is-seo-and-how-it-can-help-your-business/): Search Engine Optimisation (SEO) is the practice of improving your website’s visibility on search engines like Google. When potential customers search for services or products that you offer, SEO helps your website appear higher in the search results. This is important because the higher your site ranks, the more likely people are to visit it. So how do they work? Well these search engines use algorithms to crawl and index the vast amount of content available on the internet. They evaluate various factors such as keywords, relevance, and website quality to determine how pages are ranked in search results. When someone […]
- [Solu Solutions](https://squee.design/solu-solutions/): Technology Sales & Sustainability Consultancy. Delivering Sustainable Growth. Technology with Soul.
- [Web Accessibility: The Most Important Read Today](https://squee.design/web-accessibility-the-most-important-read-today/): We often focus on major global issues like politics and environmental change, but there’s a crucial area which granted isn’t the sexiest but that frequently goes unnoticed: web accessibility. The internet, perhaps the most revolutionary invention of the last century, should be a universal tool accessible to all. However, it currently falls short, remaining out of reach for over a billion people with disabilities – a situation that could be avoided. Just in the UK there are over 16 million people living with some form of disability, around 24% of the population. Despite this significant number, a shocking 90% of websites […]
- [Reasons Why Mobile and Tablet Web Design Can't Be Overlooked](https://squee.design/reasons-why-mobile-and-tablet-web-design-cant-be-overlooked/): Have you ever wondered what people really think about your website? Well, here’s something to think about: 83% of internet users say having a website that works well on any device is vital. That’s a lot of people expecting a solid experience whether they’re scrolling through their phone, tapping on their tablet, or clicking away on their desktop. Understanding How Your Website Is Viewed First things first, do you know how people are actually viewing your site? Tools like Google Analytics can give you a pretty good picture. It can show you whether visitors prefer their phones, tablets, or computers. If […]
- [GB Solutions](https://squee.design/gb-solutions/): Redesigning the look and feel of a key player in the recruitment scene website.
- [How to Build a High Quality Business Website](https://squee.design/how-to-build-a-high-quality-business-website/): When it comes to building a website for your business, the difference between opting for a quick, low-cost solution and investing in a high-quality, user experience (UX) focused website can be monumental. As reported by Forrester, every pound invested in UX has potential to bring a return of £100 – that could be a ROI of 9,900%. The message is clear: skimping on your website’s quality might save money upfront, but it leaves significant potential revenue untapped. Why Quality Matters More Than Ever in Web Design Your business website is often the first interaction potential customers have with your brand. A […]
- [6 Ways AI is Shaping Modern Web Design for Business](https://squee.design/6-ways-ai-is-shaping-modern-web-design-for-business/): Artificial Intelligence (AI) is not just an add-on; it’s a necessity for web design, especially in the bustling business landscape. At our web design agency based in Cheltenham, we’re not just using AI; we’re embedding it into the fabric of our digital projects. Here are six ways AI is turning the tables in web design, making websites not only visually appealing but also intuitively intelligent. 1. Personalised Experiences with AI’s Magic Touch Picture a website that adapts like a chameleon, not just in appearance but in substance. AI is making this adaptability an everyday reality. Take, for instance, an e-commerce platform. […]
- [Boost Your Business Growth: Essential Insights For Mastering Web Performance](https://squee.design/boost-your-business-growth-essential-insights-for-mastering-web-performance/): In the digital era, where every startup and SMB competes for online visibility, understanding your website’s performance is more than a metric—it’s a roadmap to success. At Squee, we specialise in transforming complex data into actionable insights. Here’s an in-depth look at the essential website metrics that every startup and SMB should monitor. 1. Traffic Sources: Your Digital Compass Knowing where your visitors are coming from is like having a compass in the digital wilderness. Whether it’s organic search, paid campaigns, social media referrals, or direct traffic, each source tells a story about your audience’s behaviour and preferences. Utilising Google Analytics, […]
- [Revving Up Your Website: The Speed Your Business Needs to Thrive Online](https://squee.design/revving-up-your-website-the-speed-your-business-needs-to-thrive-online/): In today’s fast-paced digital marketplace, your website’s load time isn’t just a technical statistic; it’s the lifeblood of your online presence and a cornerstone of your SEO strategy. In an era where a delay of mere seconds could mean losing a customer, understanding and optimising your website’s load time is more than just advantageous – it’s critical. Picture the frustration of waiting in a long queue – that’s exactly how users feel when your website takes too long to load. Speed is a key determinant of user satisfaction. A swift website enhances user experience, encourages engagement, and improves overall satisfaction. Moreover, […]
- [Maximising Your Web Potential: The Definitive Blueprint for Startups and SMEs to Ignite Conversion Triumphs](https://squee.design/maximising-your-web-potential-the-definitive-blueprint-for-startups-and-smes-to-ignite-conversion-triumphs/): In the teeming digital marketplace, startups and SMEs are presented with a colossal challenge: securing attention amidst a deluge of competition. The key to this conquest is not solely in the products or services on offer but, crucially, in their presentation. That’s where the indispensable role of web design comes to the fore, a linchpin for any emergent enterprise striving to improve customer conversion rates. The Centrality of Web Design for Startups and SMEs For a startup or a small to medium-sized enterprise, the website often acts as the initial point of contact with potential customers. It’s the digital introduction, the […]
- [The Indisputable Influence of Web Design on Business Success](https://squee.design/the-indisputable-influence-of-web-design-on-business-success/): Navigating the vast expanse of the internet, a robust online presence has transitioned from a luxury to an essential aspect of business success. Companies of all sizes are recognising that their digital appearance—embodied in their website design—is a critical factor in attracting customers and driving growth. Below, we explore compelling statistics and insights, shedding light on the undeniable importance of top-notch web design. First Impressions: The 50-Millisecond Verdict An individual takes merely 50 milliseconds to form an opinion about your website. Astonishingly, 94% of these first impressions are design-related. A subpar web design can inadvertently deter potential customers, hindering your business […]
- [10 Common Mistakes Businesses Make When Building a New Website](https://squee.design/10-common-mistakes-businesses-make-when-building-a-new-website/): In today’s digital age, a well-designed website is an indispensable tool for any business. It serves as a virtual storefront, a hub for information, and a platform for customer interaction. However, there are several pitfalls that businesses often stumble into when embarking on the journey of building a new website. Finding the right web design agency is crucial. That’s where Squee, a leading Cheltenham web design agency, comes into play. In this article, we’ll explore ten of these common mistakes and how to avoid them. 1. Neglecting Clear Purpose and Goals One of the cardinal sins in website development is failing […]
- [Bespoke Build Services](https://squee.design/bespoke-build-services/): Where creativity meets craftsmanship  
- [10 Key Principles of Accessible Web Design](https://squee.design/10-key-principles-of-accessible-web-design/): Designing with accessibility in mind is more than a best practice; it’s a commitment to equal access and user-centric design. At Squee, the Cheltenham based web design agency we understand that a website is not just a visual experience, but a gateway to information and services for users of all abilities. In this article, we delve into the significance of web accessibility and provide ten invaluable tips all businesses should be looking to incorporate on their sites. Web accessibility refers to the practice of designing and developing websites to be usable and navigable by individuals of all abilities, including those with […]
- [5 Mistakes You're Making on Your Landing Page](https://squee.design/5-mistakes-youre-making-on-your-landing-page/): Buckle up, because we’re about to unveil the cosmic secrets to crafting a landing page that doesn’t just shine but downright dazzles. Your landing page isn’t just a gateway; it’s a launchpad to captivate visitors and transform them into your brand’s most devoted fans. But beware – lurking in the shadows are design pitfalls that could dim your landing page’s brilliance. Get ready to dive into a galactic journey of web design insights, brought to you by Squee – the ultimate Cheltenham web design agency. It’s time to decode the top five blunders and harness the power of a landing page […]
- [The Power of Low-Fidelity Designs](https://squee.design/the-power-of-low-fidelity-designs/): Are you ready to explore the captivating world of web design, where innovation meets creativity to craft extraordinary online experiences in Cheltenham Web Design? Delve into the essence of low-fidelity designs, the blueprint for every web design project that shapes seamless and captivating web experiences. Understanding Low-Fidelity Designs: Before a website dazzles with its stunning visuals and engaging user experience, there’s a transformative process at play—low-fidelity designs. In this phase, designers prioritise fundamental structure and layout over intricate details, akin to an artist’s rough canvas strokes. This early approach unleashes creativity, enabling rapid experimentation and the creation of extraordinary web experiences. […]
- [What No One Tells You About Colour in Web Design](https://squee.design/what-no-one-tells-you-about-colour-in-web-design/): In the vast realm of web design, colours hold the power to shape user experiences in profound and often overlooked ways. At Squee, we understand the importance of colour in Cheltenham web design, from its subconscious influence to the emotional responses it evokes. Join us as we explore the hidden significance of colour psychology and its impact on web design. Discover how different colours can elicit unique emotions, create unforgettable online experiences, and transform your website. Get ready to unlock the true potential of colour in web design as we dive into the captivating world of Cheltenham’s digital landscapes. The Subconscious […]
- [Unveiling the Web Design Process](https://squee.design/unveiling-the-web-design-process/): In an era where every pixel counts, web design has become the cornerstone of effective online communication. The journey from initial proposals and kick-off meetings to crafting a seamless sitemap and conducting rigorous testing represents a pilgrimage through the captivating world of web design. Join us as we delve into the intricacies of this digital landscape, exploring the key stages that ultimately lead to the release of a breathtaking website. 1- Proposals: Carving the Path to Digital Excellence As the digital realm continues to evolve, web design projects kick off with the vital step of proposals. These visionary documents serve as […]
- [The Future of Web Design: 5 Trends to Watch Out for](https://squee.design/the-future-of-web-design-5-trends-to-watch-out-for/): Web design has come a long way since the early days of the internet. As technology evolves, so do the expectations of users. To stay ahead of the curve, it’s important to keep an eye on emerging trends in web design. Here are 5 trends to watch out for: 1. AI-generated Web Design Artificial Intelligence (AI) is revolutionizing the way we design websites. With AI-powered tools like ChatGPT, designers can generate code and full web designs quickly and efficiently. This technology is particularly useful for web design agencies in Cheltenham, who need to produce high-quality websites for clients on tight deadlines. […]
- [Why Use a Web Design Agency? Here's Why.](https://squee.design/why-use-a-web-design-agency-heres-why/): In today’s digital age, having a website is essential for any business. A website not only provides customers with valuable information about your products and services but also serves as a platform to showcase your brand’s personality and story. However, building and maintaining a website can be a daunting task, especially if you don’t have the technical know-how. That’s where a web design agency like Squee can help. Here are some reasons why people would want to use a web design agency: In conclusion, a web design agency like Squee can help you create a professional-looking website that is optimized for […]
- [Uncover the Secrets of Web Design Pricing: How Much Does a Website Really Cost?](https://squee.design/web-design-pricing-secrets/): When it comes to creating a website, one of the first questions that many business owners and entrepreneurs ask is, “How much is this going to cost me?” The answer, unfortunately, is not a simple one. The cost of a web design project can vary greatly depending on a number of factors. In this post, we’ll go over some of the most important factors that can affect the cost of a web design project and provide some rough estimates of what you might expect to pay. Complexity of the website: The complexity of the website is one of the most important […]

## Pages

- [AI Support & Consultancy](https://squee.design/ai-consultancy-cheltenham/)
- [We've Got Your Report. We're On It.](https://squee.design/accessibility-thank-you/)
- [How we calculate your Accessibility Score](https://squee.design/how-we-calculate-your-accessibility-score/): Rather than simply counting how many issues appear on a page, our model tries to answer a more practical question: Based on what we can detect, how many visitors might struggle to use this page each month? To do that, we combine: The result is a range, not a single exact number. Accessibility impact is rarely precise, so we avoid false certainty. The inputs we use 1) Automated checks We use results from two established accessibility testing engines: These provide issue counts for things such as: Automated tools are very good at spotting patterns, but they cannot understand context or real […]
- [Accessibility Website Score](https://squee.design/accessibility-website-score/)
- [Website Accessibility Check](https://squee.design/website-accessibility-check/)
- [Free Website Accessibility Checker](https://squee.design/free-website-accessibility-checker/)
- [Thank You, We've Got Your Message.](https://squee.design/thank-you-project/): Thanks for sharing your project details. Here’s what happens next: We’ll review your message – and get back to you soon to discuss your project in more detail. Arrange a quick chat – to explore your ideas, goals, and next steps for moving forward. If you’d like to add anything else in the meantime, feel free to email contact@squee.design.
- [Thank You, We've Got Your Message.](https://squee.design/thank-you-proposal/): Thanks for sending through your project details. Here’s what happens next: We’ll be in touch shortly – with more information and to answer any questions you might have. Confirm the next steps – including timelines and how we’ll move your project forward. If anything comes to mind before then, just drop us a message.
- [Thank You](https://squee.design/scorecard-thank-you/): We’ve received your payment and details. We’ll now prepare your complete website scorecard, covering: You’ll receive your full scorecard by email within 2–3 working days. If you have any questions in the meantime, just reply to your confirmation email or get in touch at contact@squee.design.
- [Cheltenham Web Design](https://squee.design/cheltenham-web-design/)
- [EAA Website Compliance Services](https://squee.design/eaa-website-compliance-services/)
- [Thank you for choosing Squee!](https://squee.design/thank-you/): We’re excited to work with you and can’t wait to get started. Here’s what happens next: We’ll be in touch shortly to finalise any remaining details and answer any questions you have. You’ll receive your first invoice – no need to do anything until that arrives. Once confirmed, we’ll agree timelines and schedule in the start date for your project. If anything changes in the meantime, just drop us a message.
- [Stroud Web Design](https://squee.design/stroud-web-design/)
- [Worcester Web Design](https://squee.design/worcester-web-design/)
- [Cirencester Web Design](https://squee.design/cirencester-web-design/)
- [Accessibility Statement](https://squee.design/accessibility-statement/): At Squee, we are committed to ensuring that our website is accessible to everyone, regardless of ability. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 to Level AA and work towards incorporating aspects of 2.2 where feasible to further enhance accessibility. If you experience any difficulties using our website or have suggestions for improvement, please contact us at contact@squee.design. We’re here to help and appreciate your feedback to make our site more inclusive.
- [Cotswold Web Design](https://squee.design/cotswold-web-design/)
- [Bath Web Design](https://squee.design/bath-web-design/)
- [Swindon Web Design](https://squee.design/swindon-web-design/)
- [Bristol Web Design](https://squee.design/bristol-web-design/)
- [Tewkesbury Web Design](https://squee.design/tewkesbury-web-design/)
- [Web Design Gloucester](https://squee.design/gloucester-web-design/)
- [Oxford Web Design](https://squee.design/oxford-web-design/)
- [Start Project](https://squee.design/start-project/)
- [About Us](https://squee.design/about-us/)
- [Website Consultancy](https://squee.design/website-consultancy/)
- [Website Support](https://squee.design/website-support-cheltenham/)
- [eCommerce](https://squee.design/ecommerce/)
- [Digital Accessibility Audit Services](https://squee.design/digital-accessibility/)
- [Web Development](https://squee.design/web-development-cheltenham/)
- [Web Design](https://squee.design/web-design/)
- [Homepage](https://squee.design/)
- [My Website Score](https://squee.design/scorecard/): Is your website just not getting the attention it deserves? No worries! Our team is here to dive in and check out what’s happening. We’ll pinpoint exactly how to ramp up your online presence and boost those sales!
- [Our Services](https://squee.design/our-services/):  Starting a business or giving your brand a boost, we’ve got it. We build distinctive, inclusive websites that everyone can use, no matter their ability. It’s all about making sure your site stands out and is open to all. Ready to level up your business? We make it happen, ensuring it’s captivating, clear, and accessible to everyone.
- [Contact Us](https://squee.design/contact-us/): Do you have a project or a brief about your next big thing? We will be delighted to hear from you.
- [Privacy Policy](https://squee.design/privacy-policy/): At Squee, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and store your information when you interact with us. What we collect: We may collect your name, email address, project details (such as budget, timeline, and goals), and any attachments you choose to upload. We also gather website usage data through tools like Google Analytics and Hotjar to improve the performance of our site. How we use your data: We use your data to: Cookies and tracking: We use cookies to support website functionality and analytics. These cookies help ensure […]

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